Sales promotions typically take shape as contests, prizes and product samples that are used for a defined period to stimulate interest and purchase. Do you need an effective, affordable and flexible way to keep attention alive long after your promotion ends?
Enter the mighty pen . . . and thousands of other logoed items.
According to a recent global study of more than 7,000 consumers in 21 cities conducted by the Advertising Specialty Institute (ASI), a promotional product is kept by the recipient for an average of more than six months; some even longer, up to nine months.
This allows the advertiser who provided the item a unique opportunity to have their brand reinforced with the consumer on an ongoing basis in a strongly-engaged manner.
Far from campaign throwaways, promotional items are kept because they’re useful or given to someone else, meaning advertisers’ messages often go beyond the initial target.
Consumers can’t pass along a radio or television advertisement that doesn’t appeal to them. But they can, and do, with promotional products. Nearly two-thirds of consumers who receive promotional products they don’t want give them to someone else.
Advertiser recall among recipients is especially high, with more than 8 out of 10 indicating they remember the source of their promotional item. One of the key objectives to providing consumers promotional products is to make them more likely to buy from the advertiser.
To this end, more than one-third of consumers who received an item from a company they hadn’t previously done business with reported that they are more likely to do business with them in the future.
For selection, service and support, contact us to help you find the right spots for your company logo.