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Archive for the ‘videos’ Category

A Practical Approach Video Marketing

Although a lot of tactics marketers rely on, including video marketing, are thought to only increase brand awareness, you can use video assets throughout the sales funnel to drive mid-level organizational goals, like lead generation and sales enablement. Focus on a lot of meaty content for the phase when leads are looking to learn about…

A Practical Approach to ‘Must See’ Video Marketing

Nearly 8 out of 10 business-to-business marketers report using video marketing as a content strategy, says a 2016 report from Content Marketing Institute (CMI), though just 62% call it “effective.” The gap is far from surprising. Many marketers test or use content delivery channels, like videos, that bring disappointing results. Typically, the disconnect is an…

4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…