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Archive for the ‘Social Media’ Category

The Value of Personalization in Marketing

When it comes to creating the perfect marketing mix for any business or organization, personalization is a staple ingredient. Personalized marketing is no longer an option for small business marketers; instead it has become an expectation of the customer experience. To be effective, marketers must strike a balance in their personalized marketing efforts, tailoring their…

Hashtags Turn 10: 3 Tips to Use Them Effectively

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.…

4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a…

Social Media for Nonprofits: 5 Tips to Get Started

Facebook, Twitter and other social media sites hold many advantages for marketing your nonprofit. On the pages you’ll post and maintain, you can communicate with donors regularly. You’ll grow your membership by urging followers to “share” your content with their like-minded friends. And, beyond the time you’ll put in to establish your presence and create…