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Archive for the ‘PURLs and GURLs’ Category

9 Tips for Landing Page Design That Drive More Conversions

Today’s competitive business environment demands a multi-channel approach to even the most traditional marketing campaigns. Seasoned multi-channel marketers have learned the value of a marrying a print channel, like direct mail, with digital assets to improve response rates. According to the Direct Marketing Association, 22% of marketers report using some sort of online tracking capability,…