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Archive for the ‘Promotional Products’ Category

The Value of Personalization in Marketing

When it comes to creating the perfect marketing mix for any business or organization, personalization is a staple ingredient. Personalized marketing is no longer an option for small business marketers; instead it has become an expectation of the customer experience. To be effective, marketers must strike a balance in their personalized marketing efforts, tailoring their…

Fall in Love with Promotional Products

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)…

Step Up Your Swag to Build Brand Awareness

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out…

How to Drive Employee Engagement

As small business owners and managers, you have a unique opportunity to nurture close relationships with your employees that encourage their active engagement with the business. Engaged employees lead to improved talent retention, operational excellence, customer satisfaction and, ultimately, your business’ bottom line. According to Gallup’s 2017 “State of the American Workplace” report, 70 percent of workers…

What to Look for in Promotional Products for 2017

It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded merchandise and custom logo apparel that most companies seek are…