American Speedy - Marketing • Print • Mail
4830 N. Harlem Avenue
Harwood Heights, IL 60706

(708) 867-7189 Contact Us

Archive for the ‘Nonprofit Marketing’ Category

Marketing Your Mission: Advice for Today’s Nonprofit Marketers

Marketers in the nonprofit sector wear many hats, often under strict budgetary constraints. From donor communications to fundraising and event planning, it’s crucial to maximize the reach of your organization’s limited marketing resources. To make the most of marketing efforts, nonprofits must adopt a cost-effective, multi-channel strategy attuned to the charitable giving habits of today’s…

Nonprofit Sponsorships are Good for Business

It’s fair to say for most businesses, the eyes of your customers are upon you. Some, in fact, may be taking a closer look to see if you’re “doing the right thing” in terms of social responsibility like nonprofit sponsorships . . . and they’re letting their wallets reflect what they see. According to Nielsen…

3 Quick Tips for Promoting Your Nonprofit Through Special Events

One of the primary ways of promoting your nonprofit is by sponsoring an event. With fundraising as a universal goal, it’s no surprise that nonprofit organizations hold more events than B2B and B2C companies combined. According to 2015 research by the Content Marketing Institute and Blackbaud, 55% of North American nonprofits measured the success of…

Survey Says: 5 Key Findings Impact Nonprofit Marketing

Nearly 17,000 charitable donors in the U.S. responded to a recent survey conducted by Cygnus Applied Research and compiled by Penelope Burk. Among its findings, the research revealed: 1.Donors plan to maintain level of giving. While the majority (55%) expected to give about the same over the previous year, the ratio is 4:1 for donors…

5 Dos and Don’ts of Donor Recognition

According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invitation can strengthen a relationship, while something frivolous or connected to yet another appeal for cash can be alienating. Here are five tips on what – and what not – to…

How to Reach Donors With Direct Mail: 6 Best Practices

With all of the fundraising options available to charitable organizations today, direct mail remains the dominant channel for new donor acquisitions, reports The 2014 Burk Donor Survey by Cygnus Applied Research. So, how best to make the most of your fundraising opportunities with direct marketing? Here are six quick tips: 1.Make your appeals as compelling…

Supersize it! Nonprofits Stand Out with Signage

One of the top calls to action for nonprofit direct mail appeals in 2015 is to register for an event, according to NonprofitMarketingGuide.com. Often challenged with modest promotional budgets, nonprofits have to make a big impact with their events – and one of the most cost-efficient ways to do so is with large format printing.…

Ready, Set, Print! Must-have Materials for Your Next Event

Well before you host a special event or exhibit at a trade show, consider your printing needs and build a comprehensive list. You’ll not only save yourself hours of effort later, but also ensure that you’ve touched all the bases of a successful event marketer! Banners, Posters & Other Signage: Outdoors, these might include flags…

Social Media for Nonprofits: 5 Tips to Get Started

Facebook, Twitter and other social media sites hold many advantages for marketing your nonprofit. On the pages you’ll post and maintain, you can communicate with donors regularly. You’ll grow your membership by urging followers to “share” your content with their like-minded friends. And, beyond the time you’ll put in to establish your presence and create…