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Archive for the ‘Nonprofit Marketing’ Category

Marketing Your Mission: Advice for Today’s Nonprofit Marketers

Marketers in the nonprofit sector wear many hats, often under strict budgetary constraints. From donor communications to fundraising and event planning, it’s crucial to maximize the reach of your organization’s limited marketing resources. To make the most of marketing efforts, nonprofits must adopt a cost-effective, multi-channel strategy attuned to the charitable giving habits of today’s…

Nonprofit Sponsorships are Good for Business

It’s fair to say for most businesses, the eyes of your customers are upon you. Some, in fact, may be taking a closer look to see if you’re “doing the right thing” in terms of social responsibility like nonprofit sponsorships . . . and they’re letting their wallets reflect what they see. According to Nielsen…

3 Quick Tips for Promoting Your Nonprofit Through Special Events

One of the primary ways of promoting your nonprofit is by sponsoring an event. With fundraising as a universal goal, it’s no surprise that nonprofit organizations hold more events than B2B and B2C companies combined. According to 2015 research by the Content Marketing Institute and Blackbaud, 55% of North American nonprofits measured the success of…

Survey Says: 5 Key Findings Impact Nonprofit Marketing

Nearly 17,000 charitable donors in the U.S. responded to a recent survey conducted by Cygnus Applied Research and compiled by Penelope Burk. Among its findings, the research revealed: 1.Donors plan to maintain level of giving. While the majority (55%) expected to give about the same over the previous year, the ratio is 4:1 for donors…

5 Dos and Don’ts of Donor Recognition

According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invitation can strengthen a relationship, while something frivolous or connected to yet another appeal for cash can be alienating. Here are five tips on what – and what not – to…