American Speedy - Marketing • Print • Mail
4830 N. Harlem Avenue
Harwood Heights, IL 60706

(708) 867-7189 Contact Us

Archive for the ‘Marketing’ Category

3 Things Every Successful Marketer Does

When it comes to marketing, everyone thinks they know what works. The reality, though, is that most of these armchair solutions don’t work at all. It’s not because these people are bad marketers, per say. Instead, the real reason why blanket solutions don’t work is that marketing is much less about the actual advertising than…

Marketing Books to Add to Your Wish List

Ongoing education is an important part of professional development – and often, in small organizations, the onus is on individuals to seek out opportunities for learning. Whether you’re looking to establish a new content strategy, spice up your branding, earn new customers or simply find some inspiration, there are thousands of books out there that…

The Value of Personalization in Marketing

When it comes to creating the perfect marketing mix for any business or organization, personalization is a staple ingredient. Personalized marketing is no longer an option for small business marketers; instead it has become an expectation of the customer experience. To be effective, marketers must strike a balance in their personalized marketing efforts, tailoring their…

B2B Influencer Marketing 101

Between the increasingly competitive B2B marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to reach their intended audiences and build relationships. Traditionally more of a B2C marketing tactic, influencer marketing has recently gained appeal as an effective B2B marketing…

The Fortune Found in a Strong Trade Show Follow-up

When brands prepare for a trade show, they have specific objectives in mind: an estimated 83 percent say that they want to increase brand awareness among the attendees. Despite this planning going into the show, however, an incredible 70 percent do not have a plan for trade show follow-up that nurtures the leads and converts…