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Archive for the ‘Mailing’ Category

Variable Data Printing Boosts Direct Mail Response Rates

One of the beauties of digital printing technology is how it can be used with traditional marketing direct mail to make a bigger impact and drive greater response. Take personalization, for example. Variable data printing technologies allow marketers to deploy large direct mail campaigns that communicate on a one-to-one basis with prospects and customers. Important?…

The Mail ‘Habit’: Why Consumers Like Mailing Campaigns

A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…