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Archive for the ‘Mail’ Category

Top Spots for Your Offer to Boost Direct Mail Response Rates

One of the top direct mail mistakes is failing to make a specific offer or confusing recipients with too many offers in one mailer. Very few, if any, will take the time to sort out what you want them to do . . . and your mail piece will quickly find its way into the…

Healthcare Direct Mail Case Study

A hospital network was set to open a new 63,000-square-foot facility, dedicated exclusively to children’s care. The organization was seeking to drive patient referrals by building relationships between key hospital staff members and area physicians and their employees. Two open house dates were selected targeting health care professionals in the surrounding areas. To capture attention…

Find More Just Like Your Best Customers Using Targeted Mailing Lists

The value of a robust customer data file cannot be overstated. The more you know, the easier it is to plan and execute campaigns using targeted mailing lists that deliver the right offer to the right type of customer at the right time – when they’re ready to buy. What basic data points should you…

Information Rules! The Best B2B Offer for Direct Mail Marketing

Hands down, information is the best offer in B2B direct marketing, says customer acquisition and retention expert Ruth P. Stevens. It attracts, it qualifies, and it doesn’t break the bank. While digital views and downloads make customer education fast and immediate, many buyers prefer and appreciate something tangible that they can hold, set aside to…

Local Retailers Save Time, Money with Every Door Direct Mail

According to the Direct Marketing Association’s 2015 Response Rate Report, nearly 6 out of 10 (57%) retailers choose direct mail as a marketing strategy. And why not? Checking the mail is part of most people’s coming home routine and is associated with “feel good” emotions, says a new mail study by Canada Post. People also…