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Archive for the ‘Email Marketing’ Category

SIMPLE WAYS TO PERSONALIZE YOUR MULTI-CHANNEL MARKETING CAMPAIGNS

One of the most widely embraced marketing tactics for establishing and maintaining customer rapport and loyalty is personalization. Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct mail, email, social media and other digital campaigns. Though personalized marketing can seem daunting,…

7 Priceless Tips on Avoiding Spam Filters with Email Communications

Email is still the most common way to communicate in the business world. Companies that execute email campaigns enjoy positive results for their efforts. If it's done right. But spam filters can impede your progress. When emails get "stuck in spam" they go unread and your prospects go uninformed about your product or service. Good…

3 Easy Ways to Enhance Your Email Marketing Results

According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel,…

Email Marketing 101: Spam Triggers and How to Avoid Them

Email marketing is an important component to a multi-channel marketing approach. However, the spam filter is a significant roadblock that can derail even the best email campaign, plaguing well-intended messages with low open and click-through rates. According to research by the Radicati Group, which provides quantitative and qualitative research on email, security, digital messaging and…

What You Can Learn From Your Email Unsubscribes

No one likes rejection, including marketers. While the sense of “approval” that comes with seeing marketing emails opened and the links clicked can make anyone smile, there is a seemingly unpleasant flip side: email unsubscribes. Every email you send gives your recipients the option to opt out . . . and reject you. Take heart!…

6 Great Ways to Grow Your Email Marketing List

Email marketing can only be as good as the quality of your email list. Each year, there is a natural decay in email marketing lists that reduces the effectiveness of your outreach. According to HubSpot, about 25% of your email data is out-of-date after one year. So, how do you keep your email marketing lists…

5 Techniques to Improve Email Open Rates

With email marketing, you have a fast and affordable way to stay top of mind with existing customers and reach new audiences. One of the first hurdles email marketers need to overcome to connect with their subscribers is motivating the “open.” With inboxes full of competing messages, getting busy people to open your email so…

Email Marketing: Measure Once . . . Then Measure Again

Increase conversion rates. Improve lead generation. Grow email list size. These are the top three email marketing objectives in the coming year for the small and mid-sized businesses we polled in a recent research study. Just 12% of respondents called themselves “very successful” with achieving their important objectives, and 21% admitted to being “somewhat unsuccessful.”…

Email List Growth: It is as Hard as It Seems

Email remains attractive to marketers for its affordability, immediacy and effectiveness. Best of all, you know your subscribers have given you permission to contact them which means there is implied interest in what you’re offering. “Growing your list is tough but so worthwhile,” says Brian Neufeld, CMO and co-founder of ActiveDEMAND, a Canadian-based marketing automation…