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Archive for the ‘Customer Nurture’ Category

Tips for Improving Customer Retention

In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your competitors. In such an incredibly transparent world, retaining your customer base requires a persistent strategy. According to global management consulting firm Bain & Company, increasing customer retention…

How to Survey Your Customers to Boost Satisfaction

A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge of Chaos. And we’ve all heard it said that most unhappy customers don’t complain; they just don’t bother to come back. Do you survey your customers to gauge customer…

Teach Before You Sell to Fill the Funnel

Long before they become active customers or donors, prospects are in the market for information. That’s a unique opportunity to earn their trust by using publicity (what an objective third party says about you) and content marketing (creating or curating and then distributing your own information), to teach instead of sell, priming the flow of…