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Archive for the ‘Content Marketing’ Category

4 Tips for Creating Engaging B2B Content

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share…

Think Like a Content Marketer: 5 Ways to Repurpose Content

According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a day, intended for promotion, SEO or other forms of digital and print marketing. That sounds like a hefty workload that pays off: The Content Marketing Institute says that content marketing leaders…

Creating a Content Marketing Strategy Charts Your Best Tactics

Any small or mid-sized business (SMB) can publish content without heavy investment to try to build a loyal audience. However, random acts of marketing are seldom as effective as creating a content marketing strategy. According to a 2016 benchmark report from the Content Marketing Institute (CMI), fewer North American business-to-business marketers have a documented content…

Just Generating Content or Aiming to Write Well?

Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked lowest; just 19% considered it important. Things that make you go, “Hmm.” CMI took this surprising inconsistency to a roundtable of marketing minds to talk…

4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…