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Archive for the ‘Business Planning’ Category

TIPS FOR CONDUCTING AN INFORMATIVE BRAND AUDIT

Performing a brand audit enables you to evaluate what your current marketing and communications strategies are (or are not) saying about your brand and provides a qualitative assessment of your brand identity’s overall strength and consistency. Marketers surveyed by Demand Metric Research Plus said branding inconsistencies result in market confusion (71 percent), damage credibility (56…

Business-to-business Influencer Marketing 101

Between the increasingly competitive business-to-business (B2B) marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to build relationships. Traditionally more of a business-to-consumer (B2C) marketing tactic, influencer marketing has gained appeal as an effective B2B marketing strategy. By targeting the…

The Ripple Effect: How to be An Everyday Innovator

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than…

Gain Definition to Your Marketing and Sales Strategies through Small Business Planning

A detailed business plan is important for any small business, as it confirms your vision and business direction for you, your employees and your customers. It’s what drives your marketing plan (the outline of specific marketing strategies and tactics to drive your business toward your vision) and your sales plan (outlining the specific sales strategies,…