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Archive for the ‘Branding’ Category

3 Ways to Inspire Your Team

Business owners and managers who set lofty goals know it takes many contributions – large and small – across all areas of the company to reach them. And that takes cultivating an environment where your team members are motivated and engaged. As much as you may understand your business and what it stands for, communicating…

SIMPLE WAYS TO PERSONALIZE YOUR MULTI-CHANNEL MARKETING CAMPAIGNS

One of the most widely embraced marketing tactics for establishing and maintaining customer rapport and loyalty is personalization. Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct mail, email, social media and other digital campaigns. Though personalized marketing can seem daunting,…

3 CREATIVE WAYS TO ADD VALUE TO YOUR SIGNAGE

Thanks to advancements in large format printing, creative signage solutions are more affordable than ever. Here are three trendy ways you can spice up your company’s space with eye-catching signs and large graphics: 1. Go Green In many sectors, industry standards dictate certain environmental regulations about waste and materials. Environmentally friendly inks and materials can…

TIPS FOR CONDUCTING AN INFORMATIVE BRAND AUDIT

Performing a brand audit enables you to evaluate what your current marketing and communications strategies are (or are not) saying about your brand and provides a qualitative assessment of your brand identity’s overall strength and consistency. Marketers surveyed by Demand Metric Research Plus said branding inconsistencies result in market confusion (71 percent), damage credibility (56…

THREE WAYS PROMOTIONAL PRODUCTS CAN ELEVATE YOUR DIRECT MAIL CAMPAIGNS

Direct mail is an effective way to stand out from the digital noise and reach your key audiences. One tactic to increase your direct mail response rate is to make your mail more appealing by giving it shape, compared to a typical flat mail that people receive every day. According to a 2017 Data &…

How to Make Your Business Card a Real Keeper

Though advances in technology are constantly redefining the ways in which we do business, one conventional business practice has stood the test of time: the business card. Printed business cards provide a tangible, personalized element to relationship-building that digital alternatives cannot. And, when tailored to reflect your brand’s image, business cards serve as important marketing…

Business-to-business Influencer Marketing 101

Between the increasingly competitive business-to-business (B2B) marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to build relationships. Traditionally more of a business-to-consumer (B2C) marketing tactic, influencer marketing has gained appeal as an effective B2B marketing strategy. By targeting the…

The Importance of Competitive Differentiation in Small Business Marketing

In a recent blog post recapping American Speedy Printing's “6 ways to “Find Your X Factor”,” showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. In today’s discussion, let’s dive deeper into one…

How Branded Apparel Helps Build Your Brand

In today’s climate of entrepreneurialism, chances are good that your business has plenty of competition. That means it’s more important than ever for your brand to stand out from the crowd. If you’ve been thinking about adding branded apparel to your company’s promotional strategies, you’re on the right track. A recent study by the Advertising…

4 Ways to Create a Memorable Brand Experience

Not all businesses have the innate ability to attract endless streams of customers based on the concept alone. For most business-to-business organizations, creating a memorable brand experience is a fairly foolproof way to attract and maintain a customer base. The key to a great brand experience? Personal connection. For a brand to rise to the…