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Archive for the ‘Branding’ Category

TIPS FOR CONDUCTING AN INFORMATIVE BRAND AUDIT

Performing a brand audit enables you to evaluate what your current marketing and communications strategies are (or are not) saying about your brand and provides a qualitative assessment of your brand identity’s overall strength and consistency. Marketers surveyed by Demand Metric Research Plus said branding inconsistencies result in market confusion (71 percent), damage credibility (56…

THREE WAYS PROMOTIONAL PRODUCTS CAN ELEVATE YOUR DIRECT MAIL CAMPAIGNS

Direct mail is an effective way to stand out from the digital noise and reach your key audiences. One tactic to increase your direct mail response rate is to make your mail more appealing by giving it shape, compared to a typical flat mail that people receive every day. According to a 2017 Data &…

How to Make Your Business Card a Real Keeper

Though advances in technology are constantly redefining the ways in which we do business, one conventional business practice has stood the test of time: the business card. Printed business cards provide a tangible, personalized element to relationship-building that digital alternatives cannot. And, when tailored to reflect your brand’s image, business cards serve as important marketing…

Business-to-business Influencer Marketing 101

Between the increasingly competitive business-to-business (B2B) marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to build relationships. Traditionally more of a business-to-consumer (B2C) marketing tactic, influencer marketing has gained appeal as an effective B2B marketing strategy. By targeting the…

The Importance of Competitive Differentiation in Small Business Marketing

In a recent blog post recapping American Speedy Printing's “6 ways to “Find Your X Factor”,” showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. In today’s discussion, let’s dive deeper into one…