In a recent blog post recapping American Speedy Printing's “6 ways to “Find Your X Factor”,” showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. In today’s discussion, let’s dive deeper into one…
In today’s climate of entrepreneurialism, chances are good that your business has plenty of competition. That means it’s more important than ever for your brand to stand out from the crowd. If you’ve been thinking about adding branded apparel to your company’s promotional strategies, you’re on the right track. A recent study by the Advertising…
Not all businesses have the innate ability to attract endless streams of customers based on the concept alone. For most business-to-business organizations, creating a memorable brand experience is a fairly foolproof way to attract and maintain a customer base. The key to a great brand experience? Personal connection. For a brand to rise to the…
Retailers who discount color psychology and its influence on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgment about your retail environment and its products within 90 seconds. How much of that first impression is based on color alone? As much as 90%, according to researchers.…
Your brand is your promise. It’s the message that you send to your customers about what they can expect from you. It is an important step in establishing a relationship with customers. Building your brand, however, requires consistency across your marketing channels. Whether your customers encounter you through social media, a Google search or they…
