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Archive for the ‘Branding & Identity’ Category

3 Ways to Inspire Your Team

Business owners and managers who set lofty goals know it takes many contributions – large and small – across all areas of the company to reach them. And that takes cultivating an environment where your team members are motivated and engaged. As much as you may understand your business and what it stands for, communicating…

3 CREATIVE WAYS TO ADD VALUE TO YOUR SIGNAGE

Thanks to advancements in large format printing, creative signage solutions are more affordable than ever. Here are three trendy ways you can spice up your company’s space with eye-catching signs and large graphics: 1. Go Green In many sectors, industry standards dictate certain environmental regulations about waste and materials. Environmentally friendly inks and materials can…

TIPS FOR CONDUCTING AN INFORMATIVE BRAND AUDIT

Performing a brand audit enables you to evaluate what your current marketing and communications strategies are (or are not) saying about your brand and provides a qualitative assessment of your brand identity’s overall strength and consistency. Marketers surveyed by Demand Metric Research Plus said branding inconsistencies result in market confusion (71 percent), damage credibility (56…

THREE WAYS PROMOTIONAL PRODUCTS CAN ELEVATE YOUR DIRECT MAIL CAMPAIGNS

Direct mail is an effective way to stand out from the digital noise and reach your key audiences. One tactic to increase your direct mail response rate is to make your mail more appealing by giving it shape, compared to a typical flat mail that people receive every day. According to a 2017 Data &…

Business-to-business Influencer Marketing 101

Between the increasingly competitive business-to-business (B2B) marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to build relationships. Traditionally more of a business-to-consumer (B2C) marketing tactic, influencer marketing has gained appeal as an effective B2B marketing strategy. By targeting the…

Using Promotional Products to Elevate Direct Mail Campaigns

Direct mail is an effective way to stand out from the digital noise and reach your key audience. One tactic to increase your direct mail response rate is to make your mail more appealing to open by standing out from the typical flat mail that people receive every day. According to a 2017 Data &…

Step Up Your Swag to Build Brand Awareness

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out…

Consistent Brand Messaging is the Key to Your Customer’s Heart

Your brand is your promise. It’s the message that you send to your customers about what they can expect from you. It is an important step in establishing a relationship with customers. Building your brand, however, requires consistency across your marketing channels. Whether your customers encounter you through social media, a Google search or they…

Choosing the Right Size Banner for Your Event

If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, booth, tent, nearby fence or elsewhere. But just as there are unlimited applications for banners, so are there an unlimited array of sizes. While it’s unlikely you’ll match a 2015 effort by German soccer team…

Mood Plus Attitude: 2016 Pantone Color of the Year

It’s a first! Blending a warm rose tone with a cool tranquil blue, the color pros at Pantone Color Institute have named two shades, Rose Quartz and Serenity, the 2016 Color of the Year. In these uncertain and stressful times, the pairing reflects “. . . connection and wellness as well as a soothing sense…