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Enter the Mighty Pen . . . and More Killer Promo Items

Sales promotions typically take shape as contests, prizes and product samples that are used for a defined period to stimulate interest and purchase. Do you need an effective, affordable and flexible way to keep attention alive long after your promotion ends? Enter the mighty pen . . . and thousands of other logoed items. According…


Marketing That Pays Off? Consider Events

Event marketing is made to order for small to mid-sized businesses, nonprofits and other organizations with aggressive goals but limited sales resources. Participating in the right local, regional, national or international events allow you to present your sales story to many prospects in one place within a short period of time. Individual sales calling can’t…


9 Tips for a Persuasive Sales Letter

A major advantage to direct mail is its capacity for one-on-one communications with the prospect or customer. Unlike other forms of advertising, you can get “personal.” What makes a great sales letter that motivates action? Here’s the breakdown: 1. Employ a “Johnson box”: Named after legendary direct marketer Frank Johnson, it features the letter’s key…


Printable Surfaces Open New Possibilities

It used to be that scores, perforations, laminations, adhesives and other special techniques had to be added after your piece was printed. Not anymore! Nowadays, advancements in specialty substrates – that’s just printers’ speak for the materials you can print on - are not only eliminating costly and time-consuming finishing but also enhancing the attractiveness…