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Using Promotional Products to Elevate Direct Mail Campaigns

Direct mail is an effective way to stand out from the digital noise and reach your key audience. One tactic to increase your direct mail response rate is to make your mail more appealing to open by standing out from the typical flat mail that people receive every day. According to a 2017 Data &…


Marketing Books to Add to Your Wish List

Ongoing education is an important part of professional development – and often, in small organizations, the onus is on individuals to seek out opportunities for learning. Whether you’re looking to establish a new content strategy, spice up your branding, earn new customers or simply find some inspiration, there are thousands of books out there that…


The Value of Personalization in Marketing

When it comes to creating the perfect marketing mix for any business or organization, personalization is a staple ingredient. Personalized marketing is no longer an option for small business marketers; instead it has become an expectation of the customer experience. To be effective, marketers must strike a balance in their personalized marketing efforts, tailoring their…


B2B Influencer Marketing 101

Between the increasingly competitive B2B marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to reach their intended audiences and build relationships. Traditionally more of a B2C marketing tactic, influencer marketing has recently gained appeal as an effective B2B marketing…


Hashtags Turn 10: 3 Tips to Use Them Effectively

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.…