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GOOD WILL IS GOOD FOR BUSINESS

Sponsorships, donations, pro bono services, discounts and volunteering. These are just a few of the ways through which small and mid-sized business owners can begin to build a profile as a good neighbor in the community. Besides the “feel good and do good” nature of philanthropic activities, there are business-boosting ancillary benefits. Community involvement can…


4 WAYS E-COMMERCE SITES BRING BETTER BRAND CONTROL AND CONSISTENCY

No matter how careful your organization may be, there’s always a chance for brand inconsistencies to creep into your marketing communications over time as your business evolves or your staff changes. In fact, your organization may be especially vulnerable if: You operate several locations Your marketing materials are accessed by multiple people Your printed materials…


PROMOTIONAL PRODUCTS THAT MAKE FOR GREAT GIFTS THIS HOLIDAY SEASON

The holidays are the perfect time to spread good will and remain in the minds of your customers moving into the new year. What better way than with a gift that shows them you care? Considering that 81 percent of people keep promotional products for more than a year, now is a great time to…


3 WAYS INFOGRAPHICS CAN TAKE YOUR CONTENT MARKETING TO THE NEXT LEVEL

Infographics are a great content marketing strategy that can serve as a powerful, informative tool for your business. Not only are they an eye-catching way to educate and promote products and services, they can also simplify complex information or processes for customers and internal audiences. Here are three ways that infographics can take your marketing…


4 SMART WAYS TO SAVE ON PRINT

Print communications are affordable and effective for today’s small business and nonprofit marketers. To get the most value from your marketing dollars, here are just four of the many ways you can cut the cost of your print communications – without cutting corners: 1. Plan to stay on schedule. Printers are accustomed to working with…