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Archive for July, 2017

The Importance of Competitive Differentiation in Small Business Marketing

In a recent blog post recapping American Speedy Printing's “6 ways to “Find Your X Factor”,” showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. In today’s discussion, let’s dive deeper into one…

Tips for Improving Customer Retention

In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your competitors. In such an incredibly transparent world, retaining your customer base requires a persistent strategy. According to global management consulting firm Bain & Company, increasing customer retention…