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Archive for June, 2017

How to Drive Employee Engagement

As small business owners and managers, you have a unique opportunity to nurture close relationships with your employees that encourage their active engagement with the business. Engaged employees lead to improved talent retention, operational excellence, customer satisfaction and, ultimately, your business’ bottom line. According to Gallup’s 2017 “State of the American Workplace” report, 70 percent of workers…

Think Like a Content Marketer: 5 Ways to Repurpose Content

According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a day, intended for promotion, SEO or other forms of digital and print marketing. That sounds like a hefty workload that pays off: The Content Marketing Institute says that content marketing leaders…

Our Top 3 Most-Requested Marketing Guides

Looking for proven ways to jump-start your marketing? Do you just want to confirm that you’re on the right track? Stop by our Marketing Resource Library, and check out a wealth of information that’s downloadable. And free. Visit our most popular resource guides for small and mid-sized business owners and marketers who are looking for…

Email Marketing 101: Spam Triggers and How to Avoid Them

Email marketing is an important component to a multi-channel marketing approach. However, the spam filter is a significant roadblock that can derail even the best email campaign, plaguing well-intended messages with low open and click-through rates. According to research by the Radicati Group, which provides quantitative and qualitative research on email, security, digital messaging and…