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Archive for June, 2016

Information Rules! The Best B2B Offer for Direct Mail Marketing

Hands down, information is the best offer in B2B direct marketing, says customer acquisition and retention expert Ruth P. Stevens. It attracts, it qualifies, and it doesn’t break the bank. While digital views and downloads make customer education fast and immediate, many buyers prefer and appreciate something tangible that they can hold, set aside to…

Direct Mail Design Best Practices That Make an Impact

Getting your direct mail marketing into the hands of those most likely to buy is job one. And that’s all about your list. Bad data equals poor results. Have a quality list? Then it’s time to drill down to make a great offer with attention-getting creative execution. Both may require some testing to find what…

Top Direct Mail Formats That Drive Real Results

Tried and true. Yes. Old and tired? Not a chance! Marketers continue to reap the benefits inherent to direct mail. According to recent research, 74% of consumers always or sometimes notice advertising in direct mail, and 81% read their mail the same day the receive it. Further evidence? Consumers report that it’s the most effective…

Local Retailers Save Time, Money with Every Door Direct Mail

According to the Direct Marketing Association’s 2015 Response Rate Report, nearly 6 out of 10 (57%) retailers choose direct mail as a marketing strategy. And why not? Checking the mail is part of most people’s coming home routine and is associated with “feel good” emotions, says a new mail study by Canada Post. People also…