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Archive for May, 2016

3 Customer Retention Strategies Using Targeted Direct Mail

Looking for business growth ideas? Some of your best opportunities are right in front of you. Consider 80% of your future profits will come from just 20% of your existing customers. Every time you interact with a customer, you learn more about them, accumulating information you can use to enrich the relationship. This data helps…

Using Color Psychology to Help You Sell More

Retailers who discount color psychology and its influence on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgment about your retail environment and its products within 90 seconds. How much of that first impression is based on color alone? As much as 90%, according to researchers.…