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Archive for June, 2015

4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…

Get Graphic with Your Content

You may not know them by name, but you’ll certainly recognize one by sight: infographics are visual representations of data intended to present information quickly and clearly. “Infographics can explain the unexplainable,” says Karl Gude, former infographics director at Newsweek magazine and The Associated Press. “Complex data tables, numbers and locations instantly come alive.” Of…

Think Ink for Content Marketing

Before you go all in with digital channels when distributing your content, consider this: People like print! According to a survey by Two Sides, 70% of people say they prefer paper communications rather than reading off of a screen. And with print, you’ll not only satisfy the preferences of many in your target audience, you’ll…

Content Marketing Metrics That Matter

When initiating any marketing campaign, it makes good sense to track your progress – or lack thereof. Through quantitative measurements or metrics, you can determine if your efforts are achieving the desired results … or are off course and in need of an alternate strategy. But which metrics can best measure the effectiveness of content…

Content Marketing and SMBs: What’s Trending

We recently reached out to Joe Pulizzi, founder of the Content Marketing Institute, for his views on what’s trending in content marketing. He shared his insights into the challenges to and opportunities for creating valuable and relevant material with the goal of changing or maintaining a behavior. Here are some of his thoughts for small…