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Archive for March, 2015

Face Time: How to Network With the Best of ‘Em

Don’t we all know someone who is a natural networker? He walks into a crowded room, completely uninhibited. She puts every person she meets at ease with comfortable, effortless rapport. For most, face-to-face networking presents a bit more of a personal challenge. Yet it’s so important – even in a day and age when we’ve…

How to Reach Donors With Direct Mail: 6 Best Practices

With all of the fundraising options available to charitable organizations today, direct mail remains the dominant channel for new donor acquisitions, reports The 2014 Burk Donor Survey by Cygnus Applied Research. So, how best to make the most of your fundraising opportunities with direct marketing? Here are six quick tips: 1.Make your appeals as compelling…

Supersize it! Nonprofits Stand Out with Signage

One of the top calls to action for nonprofit direct mail appeals in 2015 is to register for an event, according to NonprofitMarketingGuide.com. Often challenged with modest promotional budgets, nonprofits have to make a big impact with their events – and one of the most cost-efficient ways to do so is with large format printing.…

Writer’s Block? 8 Quick Ideas for Your Next Newsletter

For regular planned outreach, the tried-and-true newsletter remains an affordable and preferred way to deliver information, drive engagement and build relationships with customers, donors or employees. Marketers across the board agree that producing good content and doing it consistently are ongoing challenges. When you sit down to write your printed or electronic newsletter, think in…